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SoundCloud saved by emergency funding

chysn

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SoundCloud saved by emergency funding
« on: August 11, 2017, 09:07:20 PM »
https://techcrunch.com/2017/08/11/soundcloud-saved/

I've been following SoundCloud's troubles for a while, while preparing to jump ship to YouTube or Bandcamp. This is welcome news, and there's some hope of turning SoundCloud around, ideally with a model for long-term profitability.

Basically, they laid off almost half their staff, including people that were hired two weeks prior (relocating, in some cases), but that only saved them enough money to survive to the end of the year. Now they've got a couple investors and a new CEO, so it'll be interesting to see what happens.
DSI: DSM03; previously: Mopho Keyboard, Desktop Mopho, Evolver, DSM01
Hardware: Eurorack, Moog Little Phatty w/ CV Outs, Arturia MicroBrute, KMI QuNexus
Software: macOS, Ableton, MuseScore
Modular Grid: https://www.modulargrid.net/e/racks/view/354385
GitHub: https://github.com/chysn

Re: SoundCloud saved by emergency funding
« Reply #1 on: August 11, 2017, 10:01:05 PM »
Good news.
I used all my Soundcloud minutes for trash really and should do a clean-out to try to make some decent use of the account.

Re: SoundCloud saved by emergency funding
« Reply #2 on: August 12, 2017, 05:49:09 AM »
Here's a pretty good article by Peter Kirn on that topic and the paradoxes of trying to survive with streaming services: http://cdm.link/2017/07/soundcloud-tries-allay-fears-streaming-broken/

Also this one: http://cdm.link/2017/07/soundcloud-cuts-41-staff-streaming-music-business-melts/
Ableton Live 9 Suite & Push 2 (macOS) | Arturia BeatStep Pro | DSI Pro 2 | KMI QuNexus | Korg Volca Beats | Moog MF-104M Analog Delay | Moog Minitaur | Moog Model 15 App | Moog Sub 37 Tribute Edition | Sequential Prophet-6

Ableton Live 9 Suite & Push 2 (macOS) | Arturia BeatStep Pro | DSI Pro 2 | KMI QuNexus | Korg Volca Beats | Moog MF-104M Analog Delay | Moog Minitaur | Moog Model 15 App | Moog Sub 37 Tribute Edition | Sequential Prophet-6

Re: SoundCloud saved by emergency funding
« Reply #4 on: August 13, 2017, 10:59:22 PM »
It will be interesting to see how they try to keep it going.

I guess it's adverts, charging the music posters, or charging the music listeners.